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FUDGE THE RULES

WE ARE HERE TO GIVE FREE-THINKERS UNNATURALLY GOOD-LOOKING HAIR.

WE LIVE IN A WORLD OF SIDE HUSTLES THAT CELEBRATES VERSATILITY, ENTREPRENEURIALISM AND EXPERIMENTATION. BUT WHEN IT COMES TO HAIRSTYLES, MOST OF US STICK TO WHAT WE KNOW.

FUDGE CELEBRATES THE PEOPLE WHO REFUSE TO BE LABELLED OR ‘BOXED IN’ TO ONE JOB, ONE LIFESTYLE, ONE SET OF FRIENDS AND ONE HAIRSTYLE. WE’RE FOR PEOPLE WHO WANT TO TURN HEADS, MAKE A STATEMENT AND DEFY EXPECTATIONS.