Fudge Product

MEET OUR PRE-TONING PRIMER

Introducing our Clean Blonde Pre-Toning Primer!  It removes the build-up of colour distorting, dulling and damaging minerals. Working in under 2 minutes, this fast-acting primer transforms your tone, leaving hair brighter and lighter for your most even blonde yet.

SHOP BY CATEGORY

GET INSPIRED

An expert’s guide to Clean Blonde Damage Rewind

An expert’s guide to Clean Blonde Damage Rewind

Clean Blonde Damage Rewind VS. Everyday Clean Blonde Damage Rewind? We break down the difference to help you find the solution to finding your perfect haircare routine.  The bane of every Blondeshell’s life is when their once white blonde turns brassy. Unfortunately,...

read more
How To Keep Your Hair Longer And Stronger

How To Keep Your Hair Longer And Stronger

Tired of waiting for your tresses to grow? We feel your pain! That’s why we’re sharing our top hair growth tips on how to grow hair faster, so you can flaunt long, luscious locks by simply tweaking a few aspects of your daily hair care routine… How Long Does It Take...

read more
Say Goodbye To Dry Scalp With These Top Tips

Say Goodbye To Dry Scalp With These Top Tips

We get it, nothing ruins a good hair day quite like an itchy, dry scalp. You may be flaunting seriously good tresses, but an uncomfortable itch or dandruff can make it feel like you’re turning heads for all the wrong reasons. Don’t worry, though! We know just what you...

read more

Introducing Anne-Marie