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What Does Purple Shampoo Do?

what does purple shampoo do

Whether you have natural or dyed blonde hair, trust us when we say that you need purple shampoo in your life. It’s the easiest way to keep your icy blonde colour looking cool and vibrant. But what is purple shampoo, and what does purple shampoo do? If you’re not sure, read on to discover everything you need to know about the best purple shampoo and toner for blonde hair 

What Is Purple Shampoo? 

Calling all blondes! If you want to know how to remove brassy tones from blonde hair then you’re in luck. Purple shampoo is a violet-tinted cleanser that deposits purple pigments onto the hair to neutralise unwanted yellow tones. 

  

Purple is used because it’s the opposite of yellow on the colour spectrum, meaning the two colours cancel each other out. Put simply, the purple pigment corrects yellow tones and restores your blonde to its former bright, icy shade.   

 

fudge purple shampoo

What Does Purple Shampoo Do?  

So, what does purple shampoo do? Believe us when we say that this toner for blonde hair really packs a punch. Using a purple shampoo for blonde hair will ensure that you can keep slaying your favourite icy shade for longer. For those of you after a more in-depth answer, the best purple shampoo will do all of the following 

Erases Brassy Tones 

Thanks to hardworking violet pigments, purple shampoo is the secret to enviable blonde hair. By banishing brassy yellow tones, it effortlessly keeps your blonde looking cooler, healthier and more vibrant.

 

Maintains Your Blonde Colour At Home 

Don’t get us wrong, the salon is definitely the best place to go to achieve a gorgeous, icy blonde look, but purple shampoo will help to maintain your statement colour at home. Applied regularly, it keeps your blonde cool, increasing the time between salon visits to save you time and money.

 

Can Gradually Or Instantly Tone Hair  

Depending on what strength of shampoo you opt for, your violet cleanser will either: 

  • Instantly knock out unwanted yellow tones (the weekly treatment)
  • Gradually tone the hair to keep brassy tones from appearing (the daily solution)

While the first should be used once a week, the other can be applied every time you wash your hair – but more on that below! 

What Does Purple Shampoo Do To Brown Hair? 

Don’t let blondes have all the fun! You’ll be pleased to know that purple shampoo can work wonders on brunette hair with highlights and balayage too. It helps to neutralise natural brassy undertones, so your lighter sections look fresher for longer

 

However, if you’re looking to erase warm, orange and red tones, you’ll need our Cool Brunette Blue Toning rangeYou can find out more with our blue shampoo guide. 

The Best Purple Shampoo 

  1. For Daily Use: Fudge Everyday Clean Blonde Damage Rewind Shampoo 
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    For Daily Use: Fudge Everyday Clean Blonde Damage Rewind Shampoo 

    The perfect way to maintain salon-fresh colour, the Fudge Everyday Clean Blonde Damage Rewind Shampoo gradually tones the hair and provides subtle results by preventing pesky yellow tones from ruining your icy blonde look. Plus, it’s formulated with our unique Opti-PlEX technology to strengthen and repair hair after chemical treatments and thermal styling. 

     

    For best results, apply every time you wash your hair, then follow up with the Fudge Everyday Clean Blonde Damage Rewind Conditioner. 

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  2. For Instant Results: Fudge Clean Blonde Damage Rewind Shampoo 
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    For Instant Results: Fudge Clean Blonde Damage Rewind Shampoo 

    To instantly erase yellow tones and repair damage, try the Fudge Clean Blonde Damage Rewind Shampoo. It’s powered by salon-strength purple micro-pigments that instantly knock out brassy tones, while the unique Opti-PlEX™ technology repairs chemical, styling and environmental damage. Expect hair to look blonder and feel stronger, smoother and softer after just one use!  

     

    For best results, onca week, use instead of the Everday purple shampoo for an extra boost of toning. Then, follow up with the Fudge Clean Blonde Damage Rewind Conditioner for hair that looks blonder than blonde.

     

     

     

    With the best purple shampoo, you shouldn’t have to choose between having healthy tresses and flaunting the perfect icy blonde. With a Fudge toner for blonde hair you can do both at the same time! No more asking yourself what does purple shampoo do?’ It’s time to see the results for yourself! 

     

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Explore our full range of Fudge purple shampoo 



Fudge Professional

Fudge Professional

Writer and expert