Discover our Everyday Clean Blonde Damage Rewind
If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come!
Gradually removes yellow tones and damage from blonde hair. Designed for everyday use to maintain salon-fresh colour. OPTI-PLEX technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling.Shop Now LEARN MORE
DISCOVER OUR CLEAN BLONDE DAMAGE REWIND RANGE
Purple shampoo is a cleansing toner that helps to keep your blonde and lightened hair looking fresh and vibrant. Its purple pigments draw out brassiness and neutralise those unwanted tones, keeping your colour cool and brass-free.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Get ready to slay your coolest, boldest blonde yet with the Fudge Clean Blonde range. From purple shampoo and purple conditioner to styling hair toning products, we’ve got everything you need to get rid of brassy hair and flaunt your glossiest, healthiest, most natural-looking shade.SHOP NOW LEARN MORE
Discover our Cool Brunette Range
Blue shampoo is a cleansing toner that helps to keep your brunette hair cool and ashy. Its blue pigments draw out the natural orange and red undertones from your brown hair and instantly knock out those unwanted warm hues.
Hair is cooler, 80% stronger*, and 5x smoother with double the softness**. Flaunt your coolest, smoothest brunette yet with the Fudge Cool Brunette range. It includes our iconic blue shampoo and blue conditioner, two powerful hair toning products that instantly knock out red and orange brassy undertones. Enviable hair awaits!