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Fudge Professional Damage Rewind Reconstructing Shampoo. Get 95% stronger hair instantly*, with repairing Opti-PLEX™ technology. Give tired, broken hair a lifeline with our advanced Damage Rewind Shampoo. Our unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, colour, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Colour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Damage Rewind Conditioner for the ultimate hair reconstruction and daily defence system.
Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol.
Lather evenly through wet hair and rinse thoroughly to unveil stronger hair. Follow with Damage Rewind Conditioner to build up your defences. Avoid contact with eyes.
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Discount has been applied to the RRP. Offer valid for a limited time only.
*Exclusions Apply
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Fudge Professional Damage Rewind Reconstructing Shampoo. Get 95% stronger hair instantly*, with repairing Opti-PLEX™ technology. Give tired, broken hair a lifeline with our advanced Damage Rewind Shampoo. Our unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, colour, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Colour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Damage Rewind Conditioner for the ultimate hair reconstruction and daily defence system.
Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol.
Lather evenly through wet hair and rinse thoroughly to unveil stronger hair. Follow with Damage Rewind Conditioner to build up your defences. Avoid contact with eyes.
Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Brilliant
Recommended by my hairdresser, love this shampoo and always use with conditioner Leaves hair smelling great, really soft and full of life. I just love it
Report this reviewBrilliant
Recommended this by my hairdresser, it is brilliant. Left my hair lovely and soft, and no brassiness. I used with the conditioner and I just love it.
Report this reviewDamaged hair shampoo
Came really quickly, I love the smell. Has made my hair feel very soft and back to life. Very happy customer :)
Reviewer of the Month
Damage rewind shampoo.
I bought this shampoo after using the purple shampoo.. It made my hair feel amazing and look super shiny, so I wanted to purchase an every day shampoo and condition from fudge as I was so pleased. So I chose this one as I have highlighted hair and slightly damaged through heat.. Etc... It makes my hair feel stronger, shinier and smells amazing! 😍 Highly recommend for anyone with blonde, damaged hair looking for shinier, stronger, healthy looking hair!
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