Cool Brunette Image

NEW YEAR, NEW HAIRDO

Flaunt a show-stopping look this January! New customers receive 15% off
enter code: NEW15 at basket

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Fudge Professional Clean Blonde Damage Rewind Shampoo & Conditioner

DEFY EXPECTATIONS

These hair heroes create head-turning looks!... so why not treat yourself to a free Skyscraper Hairspray when you spend £40 or more!

Shop Now
Cool Brunette Image

NEW YEAR, NEW HAIRDO

Flaunt a show-stopping look this January! New customers receive 15% off
enter code: NEW15 at basket

Shop Now
Fudge Professional Clean Blonde Damage Rewind Shampoo & Conditioner

DEFY EXPECTATIONS

These hair heroes create head-turning looks!... so why not treat yourself to a free Skyscraper Hairspray when you spend £40 or more!

Shop Now

BEST SELLERS

MEET OUR TONING HEROES

Clean Blonde Damage Rewind Range

Clean Blonde Damage Rewind

Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. Don’t choose between toning and repair!

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Cool Brunette Blue Toning Range

Cool Brunette Blue Toning

Instantly Erases Red & Orange Tones From Brunette Hair, With Repairing Opti-PlEX™ Technology. For your coolest, smoothest brunette yet!

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Pete Wicks Before & After

SHORT HAIR, DON'T CARE

Pete Wicks (FINALLY) gets his hair in order with the help of award winning celebrity hairdresser Jonathan Andrew. Watch the hilarious ‘In The Chair’ episode over on our social channel or shop the products featured today!

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