New Clean Mint Shampoo

NEW PRE-TONING PRIMER

Our Clean Blonde Pre-Toning Primer removes the build-up of colour distorting, dulling and damaging minerals. Working in under 2 minutes, this fast-acting primer transforms your tone, leaving hair brighter and lighter for your most even blonde yet.

Warm It Up

Warm It Up

Are you obsessed with your warm honey tones? Then you’ll love the blonde hair shampoo, conditioner and multi-tasking mists from the new Fudge All Blonde collection! It has everything you need to maintain your signature golden blonde colour for longer. Get ready to cause some serious strawberry blonde envy with the most vibrant and shiny locks on the block.

Cool It Down

Cool It Down

Love a cool, icy shade? Whether you want to instantly knock out brassiness, banish yellow tones or preserve a salon-fresh platinum colour wash after wash, our Clean Blonde collection allows YOU to take control of your tone and flaunt your coolest blonde ever! Introducing NEW Everyday Clean Blonde Damage Rewind: a shampoo and conditioner duo for gradual toning and instant damage repair, gentle and subtle enough to use every day.

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An expert’s guide to Clean Blonde Damage Rewind

An expert’s guide to Clean Blonde Damage Rewind

Clean Blonde Damage Rewind VS. Everyday Clean Blonde Damage Rewind? We break down the difference to help you find the solution to finding your perfect haircare routine.  The bane of every Blondeshell’s life is when their once white blonde turns brassy. Unfortunately,...

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How To Keep Your Hair Longer And Stronger

How To Keep Your Hair Longer And Stronger

Tired of waiting for your tresses to grow? We feel your pain! That’s why we’re sharing our top hair growth tips on how to grow hair faster, so you can flaunt long, luscious locks by simply tweaking a few aspects of your daily hair care routine… How Long Does It Take...

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Say Goodbye To Dry Scalp With These Top Tips

Say Goodbye To Dry Scalp With These Top Tips

We get it, nothing ruins a good hair day quite like an itchy, dry scalp. You may be flaunting seriously good tresses, but an uncomfortable itch or dandruff can make it feel like you’re turning heads for all the wrong reasons. Don’t worry, though! We know just what you...

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