Fudge Damage Rewind Shampoo

Product Overview

Fudge Professional Damage Rewind Reconstructing Shampoo. Get 95% stronger hair instantly*, with repairing Opti-PLEX™ technology.

Give tired, broken hair a lifeline with our advanced Damage Rewind Shampoo. Our unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, colour, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Colour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

*Tested by breakage **When used with Damage Rewind Conditioner for the ultimate hair reconstruction and daily defence system.


Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol.

Product Details


Fudge Professional

250ml – 1L



This bottle is 100% recyclable.

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Customer Reviews

6 reviews for Fudge Damage Rewind Shampoo

  1. Madisoneley

    Fudge hair products have quickly become my go to. This shampoo leaves your hair soft and shiny and smelling great. My hair feels clean for longer too.

  2. JRLo

    Recommended this by my hairdresser, it is brilliant. Left my hair lovely and soft, and no brassiness. I used with the conditioner and I just love it.

  3. JRLo

    Recommended by my hairdresser, love this shampoo and always use with conditionerLeaves hair smelling great, really soft and full of life. I just love it

  4. Lottie

    Came really quickly, I love the smell. Has made my hair feel very soft and back to life. Very happy customer 🙂

  5. LRich

    I bought this shampoo after using the purple shampoo.. It made my hair feel amazing and look super shiny, so I wanted to purchase an every day shampoo and condition from fudge as I was so pleased.So I chose this one as I have highlighted hair and slightly damaged through heat.. Etc… It makes my hair feel stronger, shinier and smells amazing! 😍Highly recommend for anyone with blonde, damaged hair looking for shinier, stronger, healthy looking hair!

  6. Laura

    Great product to restore hair and fab for maintenance

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