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Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo; purple toning damage repair purple shampoo.
Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.
Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)
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4 instalments of £3.75 with clearpay Learn more
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Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo; purple toning damage repair purple shampoo.
Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.
Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)
Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Best shampoo for blondes
Before lockdown I dyed my hair full head blonde and this stuff has been my saviour in between getting my hair coloured. A little really goes a long way and it eliminates all the brassy tones from my hair. After using this my hair is icy white blonde again and I love how this contains no sulphates. My hair is in great condition thanks to this range.
Report this reviewThe best purple shampoo
Amazing shampoo! I have tried a few purple shampoos in the market, but usually they leave my hair very dry after. This one is the best! It leaves my hair soft and tone my highlights instantly! Love this product and highly recommend it.
Report this reviewGreat product!
Really recommend this shampoo, toned my hair instantly after using it and just got better over time. One of the few toning shampoos I have used that doesn't dry my blonde hair out. Will be purchasing again for sure!
Report this reviewLOVE IT!
Absolutely love this shampoo! Made my hair look so much blonder after just one wash! I've used it a few times over the last 2 weeks and all yellow tones have disappeared. My hair looks a lot healthier too. Would definitely recommend.
Report this reviewLove this shampoo!
Best toning shampoo I've used - in just a few washes it has really brought the ash tones back to my blond, which had gone very brassy through lockdown! It also smells really nice and makes my hair feel so soft.
Report this reviewBest toning shampoo
Definitely noticing a difference in the tone of my blonde after a few weeks of use. I've tried a lot of these shampoos and this has been the fastest and most effective.
Report this reviewHello ashy blonde tones
This shampoo has brought back the lighter ashy tones in my highlights, and my hair appears less brassy than it did before using this product. The only reason it's 4 stars and not 5 is because the shampoo left purple tinged stains around my nails! Other than this, this shampoo seems to work just as well as the more expensive purple toning shampoos I have used in the past. Definitely worth using in between salon visits!
Report this reviewLoved it!
It got rid of quite a bit of yellow in just one use! Smells great and my hair feels really soft
Report this reviewLoved it!!
This toned my hair super quick and restored its ashy tones, perfect for in-between salon visits! Also didn't leave my hair feeling dry like some purple toned shampoo and conditioners can do. Would recommend! :)
Report this reviewAmazing product!
Absolutely love this product, tried it about two weeks ago and it’s amazing! My hair was a yellow/ blonde colour, so I wanted this to make my hair ashy. It has stripped all the yellow tones out and my hair looks amazing, ashy tones! Would recommend!!
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