Fudge Clean Blonde Damage Rewind Shampoo

Product Overview

Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.


Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)

Product Details

Fudge Professional
50ml – 250ml – 1L


This bottle is 100% recyclable.

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Customer Reviews

17 reviews for Fudge Clean Blonde Damage Rewind Shampoo

  1. Gillibean

    Does what it says on the bottle! Definitely the best toning shampoo I’ve used and you don’t need to leave it on forever either, I prefer just a few minutes so as not to go too ashy! Doesn’t leave your hair dry either, and no sulphates is great as I’m allergic so win win! Will keep buying, thank you.


    Before lockdown I dyed my hair full head blonde and this stuff has been my saviour in between getting my hair coloured. A little really goes a long way and it eliminates all the brassy tones from my hair. After using this my hair is icy white blonde again and I love how this contains no sulphates. My hair is in great condition thanks to this range.

  3. Andreina

    Amazing shampoo! I have tried a few purple shampoos in the market, but usually they leave my hair very dry after. This one is the best! It leaves my hair soft and tone my highlights instantly! Love this product and highly recommend it.

  4. Elise

    Really recommend this shampoo, toned my hair instantly after using it and just got better over time. One of the few toning shampoos I have used that doesn’t dry my blonde hair out. Will be purchasing again for sure!

  5. Chantal

    Absolutely love this shampoo! Made my hair look so much blonder after just one wash! I’ve used it a few times over the last 2 weeks and all yellow tones have disappeared. My hair looks a lot healthier too. Would definitely recommend.

  6. Charlotte

    Best toning shampoo I’ve used – in just a few washes it has really brought the ash tones back to my blond, which had gone very brassy through lockdown! It also smells really nice and makes my hair feel so soft.

  7. hannah91

    Definitely noticing a difference in the tone of my blonde after a few weeks of use. I’ve tried a lot of these shampoos and this has been the fastest and most effective.

  8. Rebecca

    This shampoo has brought back the lighter ashy tones in my highlights, and my hair appears less brassy than it did before using this product. The only reason it’s 4 stars and not 5 is because the shampoo left purple tinged stains around my nails! Other than this, this shampoo seems to work just as well as the more expensive purple toning shampoos I have used in the past. Definitely worth using in between salon visits!

  9. Sophie

    It got rid of quite a bit of yellow in just one use! Smells great and my hair feels really soft

  10. Simone

    This toned my hair super quick and restored its ashy tones, perfect for in-between salon visits! Also didn’t leave my hair feeling dry like some purple toned shampoo and conditioners can do. Would recommend! 🙂

  11. Clo

    Absolutely love this product, tried it about two weeks ago and it’s amazing! My hair was a yellow/ blonde colour, so I wanted this to make my hair ashy. It has stripped all the yellow tones out and my hair looks amazing, ashy tones!Would recommend!!

  12. Lou

    Since going blonde this is the best shampoo I’ve used. I have natural warm tones that pull through my hair, and this shampoo really keeps the yellow at bay. Does what it says on the tin!A word of warning, it does stain your hands purple if it’s not washed off strait away!

  13. Chelle

    Very happy with my order and will definitely order again

  14. Gem82

    This is the best shampoo I have ever used it left my hair feeling great

  15. Alysha

    ordered this shampoo and conditioner,, and im so glad i did!! it works miricals snd does what it says, then finished off with the lovely shampoo tops it off. would reccomended these products to anyone aith yellow tones. thanks FUDGE

  16. NinkyBoo

    Love this! Really works for toning blonde hair. Have to lear it on for 5 mins but worth it. I use it every other day and it gives a really nice subtle lilac/silver tone to my hair.

  17. EB1989

    I LOVE this shampoo – my hairdresser introduced me to it and it’s perfect for when my blonde starts going yellow and brassy in between colours. I used to use the old one but now I’m hooked on this one because it repairs my hair at the same time; it makes it feel so soft and silky!

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