Fudge Everyday Clean Blonde Damage Rewind Shampoo

Product Overview

Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo. Gradual toning, instant repair.


  • Gradually removes yellow tones and damage from blonde hair.
  • Designed for everyday use to maintain salon-fresh colour.
  • Opti-PLEX technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling.

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium Benzoate, Pentylene Glycol, Polysilicone-15, Potassium Sorbate, Hexyl Cinnamal, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Gycol, Polyglyceryl-3 Caprate, Phenoxyethanol, Citronellol, Palmitamidopropyltrimonium Chloride, Propylene Glycol, CI 60730 (Ext. Violet 2).

Product Details

Fudge Professional


This bottle is 100% recyclable.

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Customer Reviews

13 reviews for Fudge Everyday Clean Blonde Damage Rewind Shampoo

  1. Laura

    Gamechanger! I love to leave it a while between my salon visits to help my hair, but as I’m blonde this is harder to do because of brassy tones. This shampoo and the conditioner have helped curb any brassy tones and yellows in my hair, and honestly smells so good too!

  2. Kym

    What an amazing shampoo. It left my hair looking in terrific condition and with subtle toning. I used the product with the matching conditioner.Fabulous! 🥰

  3. Perri

    The BEST shampoo I’ve used to date for toning down the Yellow tones in my blonde hair, leaves it a clean blonde. It’s now my go to Shampoo which I then use the conditioner after which I’m also in love with. Will continue to buy this product and use as my everyday Shampoo!!

  4. louise

    Wow is all i have to say about these products! Since not being a natural blonde, its so hard to maintain bright blonde yet healthy hair. But using these products now mean i can better justify bleaching my hair knowing i can keep it under damage control with these products!

  5. Gillibean

    But so far so good, doesn’t dry my hair but I don’t think I’ve been leaving it on long enough to give any colour effect, end up using the fudge purple toning shampoo once a week but I suppose this keeps it topped up in between.

  6. Lynz

    Excellent products, I’ve used these products for about a year now and my hair feels great, looks great and is in really good condition

  7. Natalie

    Not usually one to spend too much on shampoo but this shampoo is a life saver! Makes my hair feel 10x healthier and softer and leaves it with a great icy blonde colour. Couldn’t fault it! Worth the price and can’t see myself going back to using any other brand of shampoo!

  8. Courtney Lynn

    After using both the Clean Blonde Damage Rewind Shampoo and Conditioner, it’s safe to say I’ll never use a different purple shampoo ever! My hair feels so much healthier and looks so bright and shiny! I’m so so impressed and I’ll definitely be repurchasing!!💘💘

  9. Helen

    I’m loving this shampoo and conditioner!! It has made my hair soooo much brighter and a fresher colour!

  10. Soph

    I have been using theEveryday Clean Blonde shampoo along with the conditioner for a couple of weeks now and it has totally brought my blonde back to life. It has been a long time since I’ve been able to get my hair done so these products have helped immensely! Feeling fresh and my hair feels so soft and silky!

  11. Anna

    This shampoo has completely taken all yellow tones out of my hair left it looking fresh! The scent is also gorgeous and my hair feels nourished and soft after using, definitely recommend.

  12. Chloe

    I’ve been using these products consistently since I got my hands on them for 3 weeks now, and I honestly love them!The whole washing experience is lovely from start to finish. I chose the Everyday Clean Blonde Damage Rewind as I have been bleaching my hair for years now and so I wanted a product that would help take away the brassiness/yellow tones that bleaching often leaves. Since using the Shampoo & Conditioner, my colour looks as if I’ve walked straight from the hairdresser’s salon. My hair feels healthy and looks it. I don’t use these products every day, instead I wash my hair twice a week, as my hair doesn’t often get greasy. Nevertheless, I am really pleased with the products overall quality, smell and finish on my hair! Even my mum has been using both the shampoo & conditioner!Lockdown has been the perfect time to invest and care for my hair as I am prone to using a lot of heat to dry/style etc in normal everyday life. However, I have been leaving my hair to dry naturally and letting the products work their magic! The smell is really lovely I must admit and my hair still smells great on day 3/4.Overall, I am really happy with my Fudge Shampoo & Conditioner!

  13. Ella

    I was using bleach London purple shampoo it made my hair feel so dry and unhealthy, so I made the switch to fudge and my hair feels so much more nourished and healthier. It also smells sooo nice! Would highly recommend.

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