Can You Use Purple Shampoo Every Day?

Aug 6, 2021

If you love a salon-fresh icy blonde look, then you’ve no doubt found yourself wondering ‘can you use purple shampoo every day to keep that dreaded brassiness at bay?’. While purple shampoo is traditionally a once-a-week treatment, there’s a new everyday purple shampoo on the block that makes upkeep between salon appointments effortless…

How Does Purple Shampoo Work? 

Purple shampoo’s ability to revolutionise blonde locks is no longer a salon secret. Thanks to clever colour spectrum theory, the violet-tinted cleanser erases yellow tones to leave hair an enviably cool blonde.  

Can You Use Purple Shampoo Every Day? 

The simple answer is that it depends on your chosen formula.  


Maybe you love the ritual of your weekly purple shampoo session. If this is the case, then a once-a-week salon-strength treatment, such as our CLEAN BLONDE DAMAGE REWIND SHAMPOO AND CONDITIONER, could be your solution for brass-free blonde.



However, if you find yourself impatiently awaiting your weekly toning treatment to maintain your salon colour, then the answer to your blonde woes may just be switching up your regular shampoo for a mild, everyday purple shampoo.  

What Is The Best Everyday Purple Shampoo For You? 

Our daily purple shampoo contains a lower concentration of pigment than the weekly alternative to ensure that you can carry on slaying your signature style without worrying about over-toning.  


If you’re looking for the best daily shampoo for blonde hair, why not check out our EVERYDAY BLONDE DAMAGE REWIND SHAMPOO? It not only gradually removes those unwelcome brassy undertones, but our Opti-Plex™ technology also reconstructs and strengthens to take your tresses to the next level. Trust us, your hair will thank you later. 


Everyday Shampoo With Not So Everyday Results 

We admit it does sound almost too good to be true – but don’t just take our word for it! These before and after images of the results after just 6 washes using an everyday purple shampoo speak for themselves. 


can you use purple shampoo every day 

If it’s seriously jaw-dropping results that you’re after (let’s face it, who doesn’t want that), we recommend using our everyday purple shampoo alongside our EVERYDAY CLEAN BLONDE DAMAGE REWIND PURPLE TONING CONDITIONER for your softest hair ever.  


This power couple is designed to be used every time you wash your locks. They work together to gradually remove those yellow tones and reconstruct damage, meaning that you can go longer between salon appointments without having to sacrifice your statement look.  


How To Use Everyday Purple Shampoo 

The best bit? You don’t need to add any extra steps to your haircare regime.  


Simply shampoo, condition and rinse as usual. Whether you’re an everyday washer or a three times-a week kind of person, just replace your usual shampoo and conditioning duo with our FUDGE EVERYDAY CLEAN BLONDE DAMAGE REWIND SHAMPOO AND CONDITIONER to keep brassiness at bay. 


Fudge Tip: If your tresses are in need of a little extra TLC, add our FUDGE CLEAN BLONDE DAMAGE REWIND TREATMENT onto the end of your usual washing and conditioning routine once a week for a double dose of toning and repair. Salon strength Violet Micro-Pigments instantly knock out brassy tones, while an ultra-nourishing formula leaves your locks silky smooth. Your blonde will be totally transformed, we promise!


So, can you use purple shampoo every day? If you’re using our Everyday Clean Blonde range, then absolutely! Who said that brass-free blonde had to be high maintenance? 

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