If you love a salon-fresh icy blonde look, then you’ve no doubt found yourself wondering ‘can you use purple shampoo every day to keep that dreaded brassiness at bay?’. While purple shampoo is traditionally a once-a-week treatment, there’s a new everyday purple shampoo on the block that makes upkeep between salon appointments effortless…
How Does Purple Shampoo Work?
Purple shampoo’s ability to revolutionise blonde locks is no longer a salon secret. Thanks to clever colour spectrum theory, the violet-tinted cleanser erases yellow tones to leave hair an enviably cool blonde.
Can You Use Purple Shampoo Every Day?
The simple answer is that it depends on your chosen formula.
Maybe you love the ritual of your weekly purple shampoo session. If this is the case, then a once-a-week salon-strength treatment, such as our CLEAN BLONDE DAMAGE REWIND SHAMPOO AND CONDITIONER, could be your solution for brass-free blonde.