How To Use Purple Shampoo Correctly

Apr 6, 2021

Trust us when we say that every blonde needs purple shampoo. By neutralising the yellow tones in the hair, it helps to maintain a salon-fresh colour for longer. You can find out more about what purple shampoo does with our guide, or keep reading to discover how to use purple shampoo to tone your hair, how often to apply it, and how long to leave it on. Say goodbye to brassiness! 

How To Use Purple Shampoo 

Step 1: Choose A Purple Shampoo 

It might seem obvious, but how you apply your purple shampoo will always depend on the purple shampoo you’re using. We recommend applying a milder, daily purple shampoo to maintain your salon colour, then using a more intense purple shampoo just once a week for an extra dose of toning.  


Our Everyday Clean Blonde Damage Rewind Purple Shampoo is perfect for daily use! It gradually removes yellow tones, while also repairing damage. You can then use our Clean Blonde Damage Rewind Purple Shampoo weekly for a more intense toning treatment.



Step 2: Always Wear Gloves 

The violet pigments in purple shampoo can sometimes stain the hands, so we always recommend wearing gloves when applying it.  


Step 3: Apply And Lather 

Ready to use your purple shampoo? Dispense into your palms, then rub your hands together before applying onto the hair. Massage in from root to tip, lathering the shampoo as you go. Focus on the areas that are particularly brassy to knock out those unwanted yellow tones. 


Fudge Tip: If you’re using purple shampoo on highlightstry to focus mainly on the blonde streaks. 


how to use purple shampoo


Step 4: Don’t Rinse Immediately  

Unlike traditional hair cleansers, purple shampoo shouldn’t be rinsed immediately. How long you leave purple shampoo on depends on the effect you’re after: rinse immediately for a subtle toning effect, or leave for 1 minutes for more intense results.  


Step 5: Follow Up With Conditioner 

We’ve said it before and we’ll say it again: you should always apply conditioner after shampooing your tresses. It not only locks in hydration, strengthens and repairs, but it further tones the hair too.  


We recommend using our Everyday Clean Blonde Damage Rewind Conditioner. Designed to gradually remove yellow tones, it also boasts our unique OPTI-PlEX technology to rewind and reconstruct hair that’s been damaged by chemical treatments and thermal styling. Apply from mid-shafts to ends, then rinse thoroughly. 


Step 6: Use A Weekly Treatment 

Once a week, use your Fudge Clean Blonde Damage Rewind Purple Shampoo instead of the daily solution. Follow all of the above steps (wear gloves, apply, lather, rinse after 1 minutes, then condition) for hair that’s blonder than blonde! 


How Often Should You Use Purple Shampoo? 

How often you should use purple shampoo depends on the type of shampoo you’re using. A milder purple shampoo, like the Fudge Everyday Purple Shampoo, is suitable for daily use and helps to maintain blonde hair. It gradually neutralises brassy tones without over-toning.  


However, a more intense purple shampoo, like the Fudge Clean Blonde Damage Rewind Purple Shampooboasts salon-strength micro-pigments to instantly transform even the most stubborn brassy tones into cooler, brighter blonde. This shampoo should only be used once a week.  

How Long Should You Leave Purple Shampoo In? 

Again, how long you leave purple shampoo in depends on your desired result. Rinse immediately for a subtle toning effect, or leave for up to 5 minutes for a more intense result.  


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