Why Purple Shampoo Can Revolutionise Your Blonde Hair

Jul 6, 2021

Tired of having blonde envy? It’s time to welcome purple shampoo into your life! It’s a revolutionary product that every blonde should have in their haircare routine – and if you don’t believe us, just check out the jaw-dropping results for yourself with these purple shampoo before and afters 

Why Use Purple Shampoo? 

Ever noticed your blonde hair looking on the yellow side? Not the one. Purple shampoo is a violet-tinted cleanser that works to neutralise those unwanted brassy tones.  


Purple and yellow are opposites on the colour spectrum, meaning that they effectively cancel each other out, restoring your blonde to its once cooler, more vibrant shade.   

Purple Shampoo Before And After 

Wondering which purple shampoo you should use? Take a look at these purple shampoo before and afters to see which product will best revolutionise your blonde. 


Instant Toning 

If instant yellow-taming results are what you’re after, try our CLEAN BLONDE DAMAGE REWIND PURPLE TONING SHAMPOO and CLEAN BLONDE DAMAGE REWIND PURPLE TONING CONDITIONER. They work together to erase brassy tones in an instant, perfect for those looking for rapid results.  


Not only are they fabulous for toning your blonde, but they keep hair nourished to combat all kinds of damage. Our unique Opti-PlEX™ technology works its magic to reconstruct bonds and smooth cuticles after chemical, styling and environmental pressures. 


Check out this purple shampoo before and after – enjoy maximum benefit and the same powerful result with weekly usage of the shampoo and conditioner. 


purple shampoo before and after


Gradual Toning 

For mild toning effects suitable for daily use, check out our EVERYDAY CLEAN BLONDE DAMAGE REWIND PURPLE TONING SHAMPOO and EVERYDAY CLEAN BLONDE DAMAGE REWIND PURPLE TONING CONDITIONER. It’s the perfect duo for maintaining your icy, salon-fresh blonde in between appointments.  


For a bright, vibrant blonde, use daily to gradually tone hair and keep the colour looking fresher for longer. Rich in restorative ingredients, this purple shampoo and conditioner also work to reverse damage caused by colouring, heated styling and environmental aggressors, promoting strong, healthy hair. 


Think this is the one for you? See the results for yourself with this purple shampoo’s before and after image. These show-stopping results occur after just 6 washes of using the shampoo and conditioner together. 


purple shampoo before and after


In Awe Of These Before And Afters? Here’s How To Achieve The Same Results 

Step 1: Choose The Best Purple Shampoo For You 

Whether you’ve recently had your colour done at the salon and want to maintain the blonde until your next visit, or you’re weeks into your blonde and could do with a quick yellow-toning remedy, there is a perfect purple shampoo for you.  


Choose either our weekly or daily treatment, depending on the results you’re after. 


Step 2: Grab Those Gloves 

The violet pigments in the purple shampoo can sometimes stain hands, so we always recommend wearing gloves when applying. 


Step 3: Apply Your Purple Shampoo 

Pop some product into gloved-up hands and rub together before applying to the hair. Start at the roots, then work through the lengths, allowing the purple shampoo to lather and coat strands. If you have areas that are particularly brassy, focus on those sections. 


Step 4: Leave In For a Minute or Two 

Unlike regular shampoos, a purple shampoo should be left in for a short time to work its magic – how long depends on the results you’re after.  


For a more subtle toning effect, rinse out after thirty seconds to a minute. For a more intense yellow-kicking treatment, leave in for a little longer while you complete the rest of your showering routine.  


Step 5: Complete With Conditioner 

Conditioning is an essential step for any hair washing routine, especially when using purple shampoo. For added results and even more strength and nourishment, complete the transformation with one of our violet toning conditioners. 


Just like our shampoos, we have an everyday option for gradual toning or a powerful weekly treatment to provide instant brass reduction. For a truly revolutionised blonde look that makes a statement, shop the EVERYDAY CLEAN BLONDE DAMAGE REWIND PURPLE TONING CONDITIONER and the CLEAN BLONDE DAMAGE REWIND PURPLE TONING CONDITIONER 

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