I have been using the Everyday Clean Blonde shampoo along with the conditioner for a couple of weeks now and it has totally brought my blonde back to life. It has been a long time since I’ve been able to get my hair done so these products have helped immensely! Feeling fresh and my hair feels so soft and silky! 

This shampoo has completely taken all yellow tones out of my hair left it looking fresh! The scent is also gorgeous and my hair feels nourished and soft after using, definitely recommend.

I was using bleach London purple shampoo it made my hair feel so dry and unhealthy, so I made the switch to fudge and my hair feels so much more nourished and healthier. It also smells sooo nice! Would highly recommend.

I've been using these products consistently since I got my hands on them for 3 weeks now, and I honestly love them! The whole washing experience is lovely from start to finish. I chose the Everyday Clean Blonde Damage Rewind as I have been bleaching my hair for years now and so I wanted a product that would help take away the brassiness/yellow tones that bleaching often leaves. Since using the Shampoo & Conditioner, my colour looks as if I've walked straight from the hairdresser's salon. My hair feels healthy and looks it. I don't use these products every day, instead I wash my hair twice a week, as my hair doesn't often get greasy. Nevertheless, I am really pleased with the products overall quality, smell and finish on my hair! Even my mum has been using both the shampoo & conditioner! Lockdown has been the perfect time to invest and care for my hair as I am prone to using a lot of heat to dry/style etc in normal everyday life. However, I have been leaving my hair to dry naturally and letting the products work their magic! The smell is really lovely I must admit and my hair still smells great on day 3/4. Overall, I am really happy with my Fudge Shampoo & Conditioner!