Introducing Our New Everyday Purple Shampoo & Conditioner

Apr 6, 2021

If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come…

Introducing Fudge Everyday Clean Blonde Range

You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include aeveryday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy.


Designed to be used every time you wash your hair, the Fudge Everyday Clean Blonde Damage Rewind shampoo and conditioner work together to gradually remove yellow tones and help maintain salon-fresh colour without over toning the hairThey’re also formulated with our OPTI-PLEX technology to strengthen and reverse chemical, styling and environmental damage. 


With each use, hair feels healthier and brassy tones are kept at bay. Trust us, when you try it, you’ll wonder how you ever lived without it! 


What’s The Difference Between Everyday Clean Blonde & Clean Blonde Damage Rewind? 

Fudge clean blonde

The Everyday Clean Blonde shampoo has a milder toning effect than the original Fudge Clean Blonde Damage Rewind shampoo. While the first can be applied every time you wash your hair, the second should only be used once a week.

  • The daily solution: The Everyday Clean Blonde shampoo and conditioner offer a milder toning effect than their sister products. They work together to gradually tone the hair and provide subtle results, preventing pesky yellow tones from ruining your icy blonde look. For best results, apply every time you wash your hair.
  • The weekly boost: Fudge Clean Blonde Damage Rewind shampoo and conditioner are formulated with intense, salon-strength violet micro-pigments that instantly knock out unwanted brassy and dull tones. They should only be used as an extra weekly boost for hair that looks blonder than blonde. 

Who Can Use Everyday Purple Shampoo? 

Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain their gorgeous salon colour without over toningOffering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use!


Fudge TipPurple shampoo isn’t just for the sassy blondes out there. It can work wonders on blonde highlights and balayage too. 

How To Use Fudge Everyday Clean Blonde 

The best thing about the everyday purple shampoo and conditioner? You decide what toning effect to achieve. Lather the shampoo evenly through wet hair every time you want to tone the colour, then rinse immediately for a subtle effect, or leave for up to 5 minutes for a more intense result. Follow up with the Everyday Clean Blonde Damage Rewind Conditioner to further tone and strengthen.


To maximise the toning results, use the Clean Blonde Damage Rewind Shampoo and Conditioner once a week for a stronger toning effect. Hair will look blonder than blonde in no time!


Fudge Tip: It’s always best to wear gloves when applying purple shampoo, as it protects hands and prevents staining.  


To improve the look and feel of your blonde hair with each wash, shop our Everyday Clean Blonde shampoo and conditioner.


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