What Does Purple Shampoo Do?
We explain what purple shampoo does and how it keeps blonde hair looking icy and vibrant.
Introducing Our New Everyday Purple Shampoo & Conditioner
Our Clean Blonde range now includes an everyday purple shampoo and conditioner that helps to keep blonde hair vibrant and healthy.
Go Bold or Go Home: Fudge Paintbox
Looking to freshen up your look over lockdown? You’re in luck! Your favourite Fudge Paintbox semi-permanent hair dyes are back in stock.
How To Use Dry Shampoo Correctly
Used right, dry shampoo instantly refreshes, adds volume and allows you to rock second day hair.
Beauty Stocking Fillers And Hair Gifts
These beauty stocking fillers are guaranteed to please this Christmas.
The Power Of Purple: Fudge Violet Shampoo And Toning Essentials
Purple shampoo is the secret to cool, blonde hair colour that looks fresh and vibrant.